For those that have been running Google Ads, you have probably noticed that Google is changing all ads over to be responsive search ads. So, what is a responsive search ad and what does it mean for your current ad campaigns?
A responsive search ad is an ad that allows for several headlines and descriptions to be created at once for one ad. Google then looks to find the best combination of these headlines and descriptions to match your ad campaign. This is in contrast to the expanded text ads, that will be discontinued this year, where you write the specific headlines and descriptions that you want your ad to say every time it shows.
As with most things, there are pros and cons to the responsive search ads. Responsive search ads allow for Google to adapt your ad to make it more relevant for the searches taking place. This may help you reach your customers with better information and allow for better conversion rates. However, it does take control away from the writer, as Google will determine what shows each time.
If you are already running expanded text ads, don’t worry, they aren’t going anywhere right now. However, after June 30, 2022 you will no longer be able to create or edit them. After that you will only be able to pause, resume, or remove those ads. Keep that in mind as you modify your campaigns in the first six months of this year.
If you have not started creating responsive search ads in your campaigns, I highly recommend that you consider starting now. First, Google my eventually decide that you will not be able to run the prior expanded text ads. Even more importantly, responsive search ads will also be the only way to edit ads and continue to make them relevant.
Have more questions on responsive search ads? Need help with your current ad campaign or with starting a new one? Schedule your free consultation today!