Google may be the most used search engine, but what about Bing? Should you be advertising there as well? Here are some things to consider about why you may want to expand your pay per click budget to include Bing.
Bing advertising also includes Yahoo and AOL. That is three large search engines that your ad will show up on. We are still talking about millions of searches a month and some of those people may never use Google. Advertising on Bing opens up a new audience for your business.
Bing generally has fewer competitors using ads for their business. This can mean that the cost per click is often lower compared to Google. This, in turn, results in a higher return on investment due to the lower cost required to acquire your customers.
As stated earlier, the competition is not as high on Bing. This also helps your ads rank higher on the results page. It is important to be seen first for people to find you and the ability to rank higher is a great benefit of Bing.
In conclusion, do not dismiss Bing from your options for pay per click advertising. There are many benefits that Bing can offer you to help you get more leads.
If you aren’t sure which search engine to use, or if you should use both, let’s have a conversation. Schedule you free 30 minute consultation today!