One of the most frequently asked questions people ask me is “Why did you decide on Google Ads?” I could give you several reasons why, but you probably just want to know how Google can help your business. My next few blogs will focus on those reasons.
Google is the most widely used search engine out there. When Google was founded in 1998 they had 10,000 search queries each day. Sounds like a lot right? In 2020 that number is 40,000 every SECOND! That’s right every single second. That equates to over 3.5 billion searches every day!* With more than 90% of the search engine market share, there is no doubt that Google take the top spot.**
We live in a day and age where everyone carries around a mini computer in their pocket. We can virtually pick up our phones wherever we are and look up exactly what we need. We know there are several other search engines out there, and we could argue why one is better than the other, but clearly Google is where most people go. Google is so well known that it has become an everyday word. Don’t know something? Better Google it!
When it comes to paid search advertising, it was clear to me that Google was where my client’s would find the most qualified leads. Business owners want to see a good return on investment and Google is the place to do that for pay per click advertising. With so many people heading over to “Google” something on their phones each day, it’s important that they are finding you and not your competitor in that search. If so many people are searching on Google, why wouldn’t you want to be found there?
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* https://www.internetlivestats.com/google-search-statistics/#:~:text=Google%20now%20processes%20over%2040%2C000,trillion%20searches%20per%20year%20worldwide.
**https://seotribunal.com/blog/google-stats-and-facts/